Content Creation
Below are some content works (i.e marketing collaterals & social media postings) which I had crafted using Adobe Illustrator, Adobe Lightroom, CapCut & Canva during my time as a
Marketing & Business Executive at Guzel Salon:
April 2022
Gift Vouchers
Guzel Salon launched their very first gift vouchers in two varying denominations. These gift vouchers are available for purchase both in-store and online.
April 2022 & 2023
Hari Raya Money Packets
In lieu of Hari Raya Puasa, I was tasked to come up with two designs for Guzel Salon's money packets. It was the first year the company had decided to give them out during the month of Ramadan to customers as a token
of appreciation for their kind support.
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The theme for these designs were focused on a black, white & gold colour scheme (i.e our brand colours)
while keeping to a minimal yet classy theme.
April 2022
Guzel Salon x Project Hills
On 17 April 2022, we had the opportunity to roll out
a first-time collaboration with Project Hills to provide complimentary haircuts & hair treatments to a group
of female residents & kids under their programme.
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Complimentary bundles of necessities were also given out to the participating residents.
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I was in charge of shooting and editing official photos
of this event using a Canon 6D Mark I.
May 2022 till Present
Instagram Reels
Since May 2022, I have been uploading around 1-2 reels every month for Guzel Salon which focus on either hair transformations or customer experience. By doing so, this allowed for more transparency in what current and potential customers can expect from the salon.
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Click here to view the full catalog of Instagram Reels.
