COPYWRITING SAMPLES
Based on my past work:
Singapore Sports Hub -
The Ultimate Water Adventure
This video was released in line with the above-mentioned campaign from 10 March - 30 April 2018. The primary goal was to encourage the public to sign up, swing by and enjoy the water activities available at Sports Hub during the school holiday period.
Land Transport Authority
'WALK, CYCLE, RIDE'
This was my first copywriting assignment in university. The aim was to craft suitable copies for a series of three posters that were part of LTA's 'WALK, CYCLE, RIDE' campaign. Aside from that, the design of the posters was also ideated and executed by me. The images used were sourced out from royalty-free websites.
Disclaimer: These posters were not officially released in public. The image below was photoshopped.
SPCA
'#AFriendForLife'
Here are two infographics which I crafted as part of a group project for my Public Relations module in university.
The overall project was to come up with a media marketing strategy to spread awareness and encourage responsible pet ownership among current and future pet owners.
My task was to create examples of the type of content that could be posted on social media
with regards to this campaign.
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Disclaimer: These infographics were made using Canva.
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VISA
'VISA payWise'
For my final group assignment in university, it was also a submission for Future Lions 2019, an annual global student competition in collaboration with Cannes Lions International Festival of Creativity. Essentially, we had to select a brand and propose a new product or service under its name. My group members and I came up with VISA payWise, an expense-tracking app that would encourage its users to cultivate wiser spending habits.
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This is one of the marketing collaterals that I came up with.
It was meant to be posted on social media as an introductory post regarding this new product/service.
