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CONTENT WRITING

English has always been my strong suit and over the years, I've enjoyed my fair bout of writings, ranging from narratives to blog posts as well as articles. Hopefully, looking through some of my past works will help represent the standard of writing that can be expected from me. Thank you for browsing!

CARRIE K.

Jan 2021 - Oct 2021

Established in 2009, Carrie K. is an award-winning, Singaporean designer jewellery brand that is also recognised
as a 'Made with Passion' brand under the Singapore Tourism Board.


The following are blog articles that I have written for Carrie K's official website:

JADE.webp

JADE: TIPS FOR BEGINNERS /
WHAT YOU NEED TO KNOW

Commonly known as 玉 (yù) or ç¿¡ç¿  (fei cui) in Chinese, Jade is made up of two separate gemstones — nephrite & jadeite. It is a spiritual stone known for its high durability and significance in Chinese culture because of its beauty, practical use and value. 
 

In ancient China, Jade was regarded as the most precious stone as well as a symbol of good luck, prosperity and success. In fact, it was so highly valued that it resulted in a saying that goes “Gold is valuable while Jade is priceless.”

cultured diamonds.webp

CULTURED DIAMONDS

— A Sustainable Alternative to Natural Diamonds

Did you know that cultured diamonds, also known as lab-grown diamonds, are fundamentally the same as natural diamonds? Contrary to popular belief, they are not inferior to naturally mined diamonds nor are they diamond simulants which are stones that merely imitate the appearance of diamonds.

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HEIRLOOM REVIVAL

— Suzanne's Gem Collection

Preserve and honour the legacy of your loved ones with our ‘Heirloom Revival’ service.

 

Whether you choose to refresh your heirloom’s design or repurpose it into something completely new, we are happy to make it happen for you. Let us bring your extraordinary piece back to life again for your future generations to look back upon with love and admiration.

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THE IMPORTANCE OF CUT

Conventional wisdom says that when buying diamonds, one should focus on the 4Cs - Carat, Cut, Clarity and Colour. However, if you only had to focus on one, it should definitely be the cut. 

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It is not the colour, but the cut that determines the “fire” and sparkle of a diamond. When a cut is right, a half carat diamond can stand out more than a bigger sized carat. 

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Read on to find out why we say cut is the king of the 4Cs of a diamond! 

© 2025 by Lim Amira.

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